Pdf selecting alternative strategy using quantitative strategic. Pdf originally introduced in a 1986 long range planning article, the quantitative strategic planning matrix qspm has become widely used. Quantitative strategic planning matrix free download as word doc. Selecting alternative strategy using quantitatie strategic planning matrix qspm astien setianingrum department of industrial. Quantitative strategic planning matrix strategic management. Pdf this article presents the quantitative strategic planning matrix qspm, an analytical tool used in formulating strategies. This article introduces a new strategy formulation analytical tool called the quantitative strategic planning matrix. This paper reveals how and why the qspm should be commonly used in marketing strategy to assess the relativeness. Pdf the quantitative strategic planning matrix qspm. Originally introduced in a 1986 long range planning article, the quantitative strategic planning matrix qspm has become widely used in strategic management but is only rarely used in marketing strategy. Background wellknown swot strength, weakness, opportunity and threat analysis and qspm quantitative strategic planning matrix. Selecting alternative strategy using quantitative strategic planning matrix qspm. Pdf an improvement of quantitative strategic planning matrix.
1233 17 83 1297 846 644 115 44 746 187 79 184 60 949 1103 519 913 1422 576 410 21 1135 422 814 390 1428 1458 1422 40 161 517 567 14 232 655 80 32 938 1 881 151 393 944 466 1085